MyConnector for Product Launches
Turn your launch into a coordinated, high-impact experience.
A product launch is more than an event — it’s a moment. It needs clarity, timing, and a carefully guided narrative that builds anticipation and delivers a memorable reveal. MyConnector helps organizers bring all of these elements together by combining registration, agenda control, communications, engagement tools, and content publishing into a single, synchronized environment.
From the first teaser to the final call-to-action, the platform supports a seamless flow. Attendees receive consistent messaging, presenters have reliable tools to manage the experience, and organizers maintain full control over access, timing, and branded touchpoints. The result is a launch that feels intentional, polished, and fully aligned with the product story.
Organizers
Exhibitor Accounts
User Accounts
Core
Benefits & Features
Controlled Access & Attendance
Registrations can be segmented and moderated, ensuring that media, partners, VIP clients, and internal audiences receive the right access at the right time. Branded invitations, confirmations, and check-ins keep the experience professional and tightly managed.
Story-Driven Agendas
Multi-step reveals, breakout demos, and speaker moments can be arranged into a clear, guided flow. Any update — from timing adjustments to last-minute changes in presenters — syncs instantly across the agenda, mobile app, and communications, preserving narrative momentum.
High-Impact Communication
Push notifications, announcements, and scheduled messages help build anticipation and guide attention during key moments. Organizers can trigger live prompts to direct audiences toward the reveal, a demo area, or the next touchpoint in the story.
Live Interaction & Feedback
Q&A, polls, and reaction tools give attendees a way to respond in the moment, making the launch feel participatory rather than one-directional. Immediate audience insight helps presenters adapt and adds energy to the experience.
Immersive Content Delivery
Product videos, feature sheets, technical specs, and demo links can be published before, during, or after the launch. Attendees can revisit materials, share resources with teams, or explore deeper content without leaving the platform.
Lead Capture & Follow-Up
Whether the audience includes partners, retailers, media, or early adopters, the platform helps collect structured interest. Lead tracking, custom forms, and post-event follow-ups ensure that momentum continues after the reveal — turning attention into measurable opportunities.
See what others are
saying
“We organized our first exclusively online event using MyConnector. The platform allows integration of different types of content, it has an extraordinary expo area that makes clients miss less the offline exhibitions and it provides different technicalities, like the poll option, that can lead to quite an interactive event.”
Carmen Lăzărescu, Europe Central South, Michelin“MyConnector was instrumental for reinventing our events in the new context. It proved to be a huge success, as we managed to reach a broader audience, doubling the traffic to our conference, to more that 6000 attendees. We found the right tool that allows multiple branding and promotion options.”
Dragoș Gheban, Managing Partner, Catalyst Solutions“RIUF is one of the first projects that started using MyConnector since its primary version. The ongoing improvement of the software transformed it into one of the best assets we offer to our clients during the events we organize. It is efficient, easy to personalize, user-friendly and the team behind MyConnector makes a reliable partner.”
Vladimir Deliu, Project manager, RIUF“We found the MyConnector app to be the perfect digital platform for our event – managing more than 12.000 guests across 10 stages and amplifying the event experience with gamification, personalization and live communication. We’ve seen them grow tremendously over our seven-year partnership and are looking forward to more.”
Alexandru Maxineanu, Project ManagerNeed specifics?
Have a look
Registration
Registration supports flexible form creation, access fields, and real-time tracking. It accommodates simple sign-ups or complex setups with multiple ticket types, group entries, and conditional logic.
Ticketing
Ticketing enables multiple pricing tiers, discount codes, and capacity limits. It supports digital delivery, QR validation, and integration with registration for a seamless attendee flow.
Communications
Communications provide built-in tools for emails, notifications, and reminders. Messages can be automated, personalized, and scheduled to keep attendees informed before, during, and after the event.
Branding
Branding allows full customization of the platform interface. Logos, colors, and layouts can be adapted to match event identity or partner guidelines.
Mobile App
The mobile app delivers a ready-made event experience. Attendees can access tickets, agendas, and networking tools instantly, with push notifications included by default.
Agenda & Speakers
Offer a structured program view with session details, speaker profiles, and filters. It supports updates in real time and links sessions to registration or engagement tools.
Networking
Networking connects attendees through matchmaking, 1:1 meeting requests, and chat. Profiles, interests, and schedules can be aligned to create meaningful connections.
Gamification
Gamification adds points, badges, and leaderboards to the event experience. It can drive engagement, encourage interaction, and highlight sponsor activities.
Marketplace
Marketplace offers a ready-made space for exhibitors and partners. It supports product listings, downloadable materials, and integrated lead capture tools.
Social Wall
Social Wall collects posts, photos, and updates into a live feed. It keeps attendees engaged and gives sponsors extra visibility during the event.
Auctions
Auctions let organizers run live or timed bidding directly in the platform. Items can be listed, tracked, and awarded seamlessly to winning participants.
Expo Area
Expo Area provides a structured space for exhibitors. Booths can include company info, product showcases, downloads, and direct attendee interaction tools.
Badges
Badges can be automatically generated and printed with attendee details and event branding. They support QR codes for quick scanning and on-site validation.
